Example Online Store Description, Auto Enchant Your Customers! : However, this description cannot contain perfunctory information, because it relates to customer trust. If the description you make is interesting, of course it will bring benefits.
Example Online Store Description, Auto Enchant Your Customers!
Here you can find examples of good online store descriptions to captivate customers.
Why is Online Store Description Important?
MR JIM : An important description to include if you open a shop on the marketplace . Because, there are thousands of online stores that are ready to compete with your store. So, you need to give a professional impression to convince buyers.
One way you can do this is by describing your shop as attractively as possible to build trust. Store description can also be referred to as store identity.
With a clear identity, buyers will not be confused about your shop. For example, selling any product and the location or address of the product delivery. Thus, the needs of prospective buyers regarding this basic information can be answered.
Difference between Store Description and Product Description
As a beginner, maybe you have wondered what is the difference between an online store description and a product description. Even though they look almost the same, the two have significant differences.
The store description contains information about the store itself, such as the store name, vision and mission, products sold, physical store address if any, and so on.
While product descriptions are information about product uses, product benefits, how to use, how to store, and more. Thus, product descriptions are made based on the type of product.
Even though the store is the same, of course each product sold will have a different description. For example, you sell skincare . Of course the product descriptions for serum and lipstick are not the same. So, the product description will continue to change according to the condition of the product you are selling.
Component Description of the Mandatory Online Store
The following components in the online store description are mandatory to attract the target audience, namely:
1. Store Name
The first important component in the store description is the store name. Use a name that can describe the product you are selling. For example, Beauty Skin sells skincare products .
If you want to sell electronic products, you can mention or include the word electronics in your store name. For example, Electronic Satellites and so on.
2. Taglines
Choose a store tagline that contains keywords commonly used by the target market. So, it will be easy for your store to be found by potential buyers. For example, you sell skincare . So, you can write "selling cheap quality skincare" on the online shop 's website .
3. Product Type
Next, the components that must exist, namely the type of product you are selling. So, the target market can find out what products you offer to them.
So, for example, you open an online shop for beauty products. An example of an online shop description sentence that contains product information, namely "a skincare and cosmetics center in Indonesia that provides various brands".
4. Address
Apart from the three above, you need to add the address or location for sending the product. Also mention the location of the physical store, if there is one. Thus, it will add to the credibility of your store.
In addition, for customers who want to find a store with a delivery location closest to their home, of course this will make it easier for them.
5. Contact
Also write down contact information that can be contacted, such as email, social media, to the customer service telephone number .
Thus, it will make it easier for customers when processing transactions. Besides that, if many customers become followers of your store's social media account, of course that's a good opportunity. Because, it will make it easier for you to promote your product. Thus, the possibility of buyers buying back is greater.
6. Operational Hours
Don't forget to provide operational hours information in the online store description . For example, open Monday-Saturday at 08.00-22.00 WIB and deliveries every Monday-Friday.
Provide information on operating hours, so that when you don't respond to customers outside of business hours, they won't necessarily be disappointed.
7. Additional Information
If necessary, you can provide additional information that you think is important for customers to know. For example, the expedition used, mentioning the brand or brand of the product you provide, how to choose the right product, and so on.
Example of an Online Store Description in Ecommerce
Here are some examples of online store descriptions that you can use as reference material, namely:
1. Viva Pharmacy
The next store description belongs to Viva Apotek on the Bukalapak marketplace . In addition to containing information on the name of the store, there is also a tagline , product information, and hours of operation.
With the tagline "love your health from this very moment" will give an urgent impression . Thus, the target audience will be suggested to take the expected action. For example, making transactions or buying products from Viva Pharmacy.
2. Revlon
An example of an online store description that you can use as inspiration is from Revlon, which is a cosmetic brand .
In addition to information about brands , it also contains information about what beauty products are being sold, such as cosmetic collections, hair dyes, nail polishes, women's perfumes, powder puffs, and so on.
In addition, there is additional information in the form of tips on choosing the right Revlon cosmetics. This additional description gives the impression that the Revlon brand cares about its customers.
3. Erigo Official
The next online store description that is interesting and can serve as an example is that of Erigo Official on the Tokopedia marketplace .
In addition to the general information above, there is also an additional description that will give a professional impression.
Among them, what is Erigo?, Erigo Official, Fashion Streetwear with World Quality, Get the Most Complete Local Streetwear Collection at Erigo Official, Shopping for Erigo Official Products is More Efficient & Practical at Tokopedia.
With attractive headlines in store descriptions like Erigo did, of course the target market will be hooked.
For example, in the headline "Get the Most Complete Local Streetwear Collection at Erigo Official", Erigo uses suggestive language to influence the target market. So, this is a powerful weapon to attract more customers.
In addition, the explanation of each headline uses SEO ( search engine optimization ) techniques which will make it easier for potential buyers to find the product.
Already Know How to Make a Good Online Store Description?
So, the description of an online store is information that contains details about the store.
Starting from the store name, tagline , product type, physical store address, contact, operating hours, and various other important additional information.
To make the steps easier, please check again check the online store description above .
Good luck!
