Tips For Creating Unique Content : Find our tips on how to create unique and SEO-friendly content for your website. Our 5 tips for creating unique content. The hardest part of creating quality content?
Finding the right ideas to beat the competition and create content that no one else has written before.
In the digital age, ideas run out quickly and being original is getting harder and harder, especially for those who write multiple pieces of content a week.
Writing unique content that no one else has ever created is possible. Sure, it's not as easy as it used to be and it takes longer, but it's worth it.
You need to unleash your creativity and this article will show you 7 tricks to create truly unique content.
1. Spy on competitors
Sometimes I'm amazed at myself: I got a brilliant idea to say the least for an article, I'm no longer in the skin, but first I better take a look at Google and... there are already 5 other blogs with articles on the same topic.
You'll almost always find someone ahead of you, but that doesn't have to stop you. Think about what could make your content different, what you could add (do you have stats or resources, or a personal point of view?)
In fact, spying on the competition will give you an immediate advantage, as it will allow you to isolate the elements. which will make your article better than others.
2. Pay attention to the details
Let's say everyone has written a guide on FB Ads. How do you make your driving better?
The devil is in the details.
Even if everyone has linked to some official source, don't despair and go the extra mile to find the details that will make you stand out from the rest.
Whether it's market research, statistics, or charts and images, readers will thank you for doing all this work for them.
If these elements don't come from your direct experience, feel free to cite the source, as data drawn from outside will increase the authority of your content.
You'll have to work hard and sift through PDFs, blogs, libraries and contact industry experts, but it's worth it.
3. Share your story
One thing that makes each of us unique is our experiences and misfortunes.
That's why writing about your experiences brings several benefits, but most importantly of all is of great value to your readers, who will learn not only from your strategies and tips, but especially from your mistakes.
After all, one of the worst obstacles in life is the fear of making mistakes.
4. Specific
Which two blog post titles inspire uniqueness? 5 strategies for Facebook
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The second is much more specific and, therefore, more original.
It's not easy, though. Start with a general topic and find all the important points that come to mind. Here are some ideas.
If you need to write a new post on an outdated topic like “How to Write Articles for a Blog”, think about a specific niche. The result could be “like writing the perfect article for a dentist blog”.
A technique used by many and always effective is to combine post subtitles to create a title, of course, keeping in mind the maximum length allowed for the title to be fully visible on Google.
Let's take another example:
"How to write a great post that no one else has ever written - (remember something?)
To be more specific, we may decide to target a specific target audience, such as beginners or experts, young or old, and etc. Thus, we can get a title like this:How to write a blog post in good Italian without knowing grammar
How to monetize a blog so that it stops working at 31
Distinctiveness also gives us more insight to offer never-before-seen suggestions to put into practice, which will immediately give your content uniqueness.
5. Share Your Opinions & Case Studies
We often read opinions from various bloggers who seem to copy paste. This happens because they are afraid of not satisfying everyone.
Don't be afraid to lose your audience, on the contrary… Expressing your point of view, even when it won't please most people, will make you stand out from the crowd and spark discussion on the subject, thereby increasing engagement for your content.
Case studies are always an invaluable resource. In fact, according to a study by the Content Marketing Institute, about three-quarters of readers find content that presents data more credible and persuasive.
Your case studies should be as objective as possible and full of real data, which you can also compare with the results of other studies related to the topic to further enrich your content.
But there's more, because you can also arouse the interest of companies in this sector, who are always looking for new collaborations for their content marketing campaigns.
Last but not least, the case studies are definitely unique: no one can show you the same numbers, and these could easily attract backlinks.
Conclusion
Originality will always be the key to being recognized, beating the competition, and ultimately creating successful content.
Even though the amount of content posted online every day is daunting, it's still possible to write something unique and very interesting, leveraging what makes you unique, namely your experiences, opinions and knowledge.
